Officials of The Preiss Company (TPCO), one of the nation’s largest, privately-held, student housing owner-operators, today announced the appointment of prop-tech industry veteran, Whitney Kidd, to senior vice president of innovation and technology.  In her new role, Whitney will be responsible for the development of revenue generating technology initiatives serving the Preiss portfolio and broader multifamily markets. 

“As we continue to expand our multifamily housing portfolio nationwide, we are always seeking new and innovative opportunities to maximize our business potential,” said Adam Byrley, Chief Operating Officer, TPCO. “With nearly two decades of industry experience, Whitney will help move us forward as we work to create new revenue opportunities and streamline our technological capabilities.  We look forward to her contributions to the team.”

Prior to TPCO, Kidd co-founded the connectivity scoring company, ROVR Score, where she oversaw the operations, sales and go-to-market strategy for the organization which expanded to 50,000 student housing beds, 16,000 multifamily units, and 75 communities in the first year of business.  Previously, she served as vice president of the student, military and urban markets for RealPage where she managed integrated business solutions across 70+ products to improve performance and drive top-line revenue growth.  A 15-year-plus prop-tech and property management expert, Kidd is a founding board member of the W. Collective, a women in leadership network for the student housing industry.

“The Preiss Company has a distinct reputation as one of the premier providers of multifamily housing across the nation,” said Kidd.  “I am elated to support their continued growth through strategic initiatives and services. Preiss has a proud history of technological innovation, and I look forward to sharing our combined expertise with the industry.”